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My Recent Istanbul Experience
I recently returned to the city of my birth; the city I spent my childhood years before my parents emigrated to the United States, the great city of Istanbul. I had been there to visit many times, but...
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It’s All About China, and Luxury, Completely Interchangeable
You may have heard, China is becoming an economic superpower. In fact, most analysts think China will overtake America as the world’s largest economy soon. But by then, no country will be a hegemonic...
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Naming Rights Sometimes Works
I've often said 'naming rights' is not necessarily all it's cracked up to be. Especially for 'historic' venues associated with and known for their original name. Yankee Stadium in New York for example,...
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Invest in Turkey and Istanbul too!
More than 30,000 foreign companies have already invested in Turkey. How about you? asks the Investment Support and Promotion Agency of the Republic of Turkey. As the 16th largest economy, Turkey is...
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Super Bowl Advertising and Engagement: Did They Miss Their Mark?
You've all watched them. Who stood out in the clutter? According to Tim Calkins (@TimothyCalkins), clinical professor of marketing at the Kellogg School of Management at Northwestern, "A lot of...
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Top 10 Questions to Ask to Pre-Qualify an Experiential Interaction
Wikipedia defines experiential marketing, sometimes called "engagement marketing," or "event marketing," as a marketing strategy that directly engages consumers and invites and encourages consumers to...
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Get on Twitter, Now What?
There are still some brands out there whose entire social media strategy, disappointingly, is simply to 'get on Twitter.' But then what? They fail to realize using Twitter to shout their message over...
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The Plus and Minus of Brand and Sponsorship Exclusivity
I recently read an article about brands and international sport sponsorship. Specifically, about sponsors sitting on the fence when it comes to allegiances and their investments, which brings out a...
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Brands, Branding, and Brand Value
The two new Westfield shopping centers in London, one in Stratford (Olympic City) and the other in Shepherd's Bush, generated almost £2 billion of sales last year with 70 million visitors. Overwhelming...
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Apple in the Sky
Pilots are required to carry "kitbags," which along with flight manuals, also include airline company information and policies, and airport maps, weighing about 50 pounds. American Airlines becomes...
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Product Placement Spending, Trends, and Digital Makeover
According to PQ Media, global product placement spending increased two billion dollars in three years to $8.25 billion in 2012, and based on a forecast of sustained and accelerating growth path, it is...
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Brand New Sponsorship: Events and Experiential Gone Digital
"When the term 'experiential' marketing was mentioned in the past, one's first thought was typically the now dirty word, 'guerrilla' marketing - brand ambassadors passing out product samples or a car...
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Is the COI worth the debate on ROI?
It seems everyone is concentrating on ROI nowadays, and as ROI becomes more relevant, measuring ROI becomes ever more important. If measuring ROI is the yardstick for marketing impact (and this Forbes...
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What Comes After Ultra?
First, we've had HNWIs (High Net Worth Individuals), meaning those who are richer than us, in the financial sense of the word. But since the industry I'm in is having to deal with saturation of the...
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Why Did Istanbul Lose?
Tokyo was awarded the 2020 Summer Olympics and Paralympics by the International Olympic Committee (IOC) on September 7th, vs. Istanbul. The third finalist Madrid was eliminated in the first round of...
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Storytelling and Crowdsourcing: Marriage Made in Heaven
You may remember the song written by Irving Berlin for Fred Astaire and Ginger Rogers, most famous for its opening lines, "Heaven, I'm in heaven." As one who has both represented brands in terms of...
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Nostalgia and Engagement: Social Media Branding
Nostalgia is especially important in a changing world because it connects us with our past. We've all been exposed to the use of nostalgia in TV advertising. But now brands are jumping on the retro...
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International Travel: Immigration Pre-Clearance
One of the more unpleasant experiences of international travel is the immigration clearance upon arrival. Why couldn't more pre-clearances be done at the departure destination, while waiting at the...
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Sports Industry Revenue and Sports Sponsorship
According to a report by PricewaterhouseCoopers LLP, North American sports industry revenue will grow to $67.7 billion by 2017 (see pdf). The report analyzed four key revenue streams - gate receipts,...
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Brand Sponsorship, Content, Engagement and Activation Strategies
BRAND SPONSORSHIP, CONTENT, ENGAGEMENT AND ACTIVATION STRATEGIES: Brands are creating their own sponsorship platforms. As a result, access to (smarter) content is at an all-time high, and so is content...
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